Acceleration means consumers expect regular and increasingly frequent product upgrades. Structural acceleration is changing consumption patterns and leaving some consumers behind. 2 - The Impact of Acceleration/Deceleration: The Temporal Digital Divide Widens This involves switching to more recession-friendly marketing messages, a greater range of "affordable" or "value" product options, more-strenuous customer engagement efforts, and improved customer experience. Tough times create "buyer's markets," meaning that T&SPs must adjust their operations to accommodate changing consumer expectations. However, consumers seem to put a higher value on media and communications products in times of recession as they cut back on more-expensive substitutes. In mature markets, many consumers have cut back on discretionary spending in the wake of successive financial crises. 1 - The Great Depression, Part 2: Consumer Confidence and the New NormalĬonsumer technology markets are being redefined by a new set of consumer expectations and values shaped by global economics.
All of these aspects of consumer behavior are dynamic and specific change drivers, and all of them impact technology markets."
"Consumer macro trends are summaries of often complex and interrelated shifts in consumer behavior. An understanding of the major demand-side dynamics is critical in order to build a 360-degree view of how the volatile market for digital technologies and services will evolve the next 10 years," said Nick Ingelbrecht, research director at Gartner. "Technologies are changing fast, but so are consumers.
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